If content is everything, then Video is the grand master of all content. Over the past few years, the importance of Video is growing much more than any other content type and the reason for this is quite obvious. Video is a medium that is easy to follow !
However Video does not walways work. In Marketing it is necessary to cover all aspects of exposure and channels that broadcast your message. In order to create results that truly bring in much more than the results you expected, you need to cover every corner of the problem.
In addition to creating Video, focus on your other content. Create whitepapers, case studies (both in video as well as other formats). Use imagery and text to explain your ideas and share them on platforms such as YouTube or through Social platforms services such as Digg or Technocrati.
Video will work much better when every other type of content supports it !