Top 10 Digital-First Business Models experts to follow
Brian Solis: A digital analyst, anthropologist, and futurist, Solis delves deep into the impact of emerging technology on business, marketing, and culture. His insights on digital transformation have guided numerous businesses in their transition to digital-first models.
Ben Thompson: The mind behind Stratechery, Thompson offers keen insights on the strategies of major tech players. His understanding of digital-first monetization, especially through aggregation theory, is profound.
Anita Lettink: As a thought leader in HR tech, Lettink’s expertise lies in how organizations can adopt a digital-first approach in talent management and workforce strategies, vital for the future of work.
Marc Andreessen: Co-founder of Andreessen Horowitz, a private venture capital firm, Andreessen’s “Software is eating the world” mantra has been foundational to the concept of businesses pivoting to digital-first models.
Charlene Li: A specialist in disruption strategies, Li’s work often centers on how established businesses can engage with digital-first transformations. Her book “The Disruption Mindset” is a guide for companies looking to lead in the digital era.
R “Ray” Wang: Founder of Constellation Research, Wang’s research focuses on the role of data in digital transformation. He’s an authoritative figure on how businesses can leverage data as a cornerstone of their digital-first strategies.
Sangeet Paul Choudary: An expert on platform business models, Choudary’s work explains how companies, from startups to traditional enterprises, can innovate and scale in a digital-first world.
Ash Maurya: Known for the “Lean Canvas” model, Maurya’s expertise is in lean startups and innovation. His approach helps businesses rapidly adapt to a digital-first landscape.
Rita Gunther McGrath: A professor at Columbia Business School, McGrath focuses on strategy in volatile and uncertain environments. Her insights on inflection points are particularly relevant to businesses navigating digital shifts.
Geoffrey Moore: Author of “Crossing the Chasm,” Moore’s work has been instrumental in understanding the adoption of tech products. His insights help digital-first businesses navigate market dynamics.