Top 10 CRM Systems experts to follow
Paul Greenberg – Often referred to as the “Godfather of CRM,” Greenberg is the author of the best-selling “CRM at the Speed of Light.” He offers deep insights into customer engagement strategies and has been a guiding voice in CRM's evolution over the past two decades.
Brent Leary – A co-founder of CRM Essentials, Leary specializes in the intersection of CRM and social media. His expertise is especially valuable for businesses looking to integrate social channels into their CRM strategies.
Esteban Kolsky – An influential thought leader, Kolsky is the founder of ThinkJar, a consulting firm specializing in customer strategies. He's known for his forthright views on where CRM and customer service are headed.
Brian Vellmure – As the principal analyst at Innovantage, Vellmure has provided valuable insights into how modern businesses can leverage CRM for digital transformation. His holistic approach to CRM, considering it beyond just technology but as an entire business strategy, is enlightening.
Denis Pombriant – A long-time analyst and consultant in the CRM space, Pombriant's research often delves into the future of CRM, particularly in the realms of sustainability and innovation.
Jesus Hoyos – A prominent figure in the Latin American CRM space, Hoyos has extensive experience in CRM strategy and implementation. His bilingual resources provide invaluable insights for Spanish-speaking professionals.
John Jantsch – The creator of Duct Tape Marketing, Jantsch emphasizes the importance of CRM in small business marketing. His practical, no-nonsense approach to CRM implementation is a boon for SMEs.
Marshall Lager – A renowned CRM writer and consultant, Lager is the founder of Third Idea Consulting. His humorous yet insightful takes on CRM trends and best practices make him a favorite among CRM enthusiasts.
Laurie McCabe – The co-founder of SMB Group, McCabe's expertise lies in how small and mid-sized businesses can best leverage CRM solutions. Her research provides a comprehensive look at the challenges and opportunities faced by SMBs in the CRM space.
Kate Leggett – As a VP and principal analyst at Forrester, Leggett's research primarily focuses on CRM and customer service strategies. She provides detailed insights into the CRM vendors' landscape and how businesses can derive maximum value from their CRM investments.