Survival in the marketplace is not an option. Before you know it, while trying to survive, you may just get washed away by an unknown catastrophy that you never expected. Elevating your goal to a point where it seems unreachable is one way to be where you never thought you would be. In marketing language, never expect to get world class results from a mediocre campaign. There are too many unknown variables at play in any given business scenario, and pushing your boundaries father than even you imagined will take you where you never thought you would be.
