Have you ever thought what kind of a branding treatment do urricanes undergo ? Who names them, and why do they name them the way they name them. Here is some background information that you may find interesting.
“Since 1953, Atlantic tropical storms had been named from lists originated by the National Hurricane Center. They are now maintained and updated through a strict procedure by an international committee of the World Meteorological Organization.
The six lists above are used in rotation and re-cycled every six years, i.e., the 2012 list will be used again in 2018. The only time that there is a change in the list is if a storm is so deadly or costly that the future use of its name on a different storm would be inappropriate for reasons of sensitivity. If that occurs, then at an annual meeting by the WMO committee (called primarily to discuss many other issues) the offending name is stricken from the list and another name is selected to replace it. Several names have been retired since the lists were created. Here is more information the history of naming tropical cyclones and retired names.
If a storm forms in the off-season, it will take the next name in the list based on the current calendar date. For example, if a tropical cyclone formed on December 28th, it would take the name from the previous season’s list of names. If a storm formed in February, it would be named from the subsequent season’s list of names.” For more information visit the National Nurricane Center