Apple may cause Facebook revenues through the Apple store to decline by 60% by making key changes to its next operating system impacting app providers. This changes how apps within the Apple Store exchange data and how this change is probably the biggest thing that has happened in the digital advertising world for a long time. As Facebook looks at losing as much as 60% of its advertising revenue, the awakening has left Facebook frustrated.
This video is about understanding the current digital advertising marketplace, Facebook, Apple, and what the developing story is about. Watch this video for an overview and also if you are an advertiser.
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